The noun lure has 3 senses (first 1 from tagged texts)
1. (1) lure, enticement, come-on -- (qualities that attract by seeming to promise some kind of reward)
2. bait, come-on, hook, lure, sweetener -- (anything that serves as an enticement)
3. bait, decoy, lure -- (something used to lure victims into danger)
Overview of verb lure
The verb lure has 1 sense (first 1 from tagged texts)
1. (6) entice, lure, tempt -- (provoke someone to do something through (often false or exaggerated) promises or persuasion; "He lured me into temptation")